This lesson explores the critical role of the customer journey in achieving product-market fit. You'll gain insight into identifying and validating customer pain points, avoiding biases, and measuring success using actionable tools and metrics. With insights from Keegan Evans and Alessandro Chesser, this module provides practical frameworks for startup founders to iterate and refine their product strategy.

In this module, we focus on the challenges of building and leading an early-stage startup team. You’ll learn how to assemble a founding team that balances technical, business, and operational strengths and how to create an effective feedback loop to maintain alignment. Our guests provide insights on common reasons why teams fail, leadership frameworks, and how to foster trust and collaboration in high-stakes environments.

In this episode we are joined by Emily Hu and Keegan Evans to discuss investability and targeting critical assumptions in idea validation.

In this episode, we are joined by Vignesh Ramachandran and Keegan Evans to discuss the importance of safeguards such as patents, trademarks, and more.

In this episode, we are joined by Jason Fox and Paul Nauleau to discuss characterizing what it takes to build a product that addresses the needs of your customer, and ensuring that you build the right systems.

In this episode we are joined by Raymond Combs and Keegan Evans to take a deep dive into understanding the difference between usability and feasibility, and how to create each intentionally.

In this episode  we're joined by Skyler Scarlett and Andrew Jenkins with a  focus on market growth through clarifying a powerful value proposition, vision statement, and mission statement.

In this module, we are joined by Bradley Maihack and Keegan Evans to discuss both secondary and primary research methods, the importance of ecosystem mapping, and how to uncover your startup’s “secret sauce.”

In this episode, we are joined by Andrew Jenkins and Quency Phillips to talk about how young founders can intentionally develop a compelling brand identity, leverage data-driven marketing strategies, and cultivate meaningful partnerships.

In today's episode we are joined by Eli Finn and Xavier "Xavi" Verdu to talk about how to master your startup pitch by knowing your audience, honest storytelling, and delivering with confidence.